Becoming a Student of Your Listener | Creating Powerful Radio

This course contains 10 Lessons that touch on various aspects of your radio station. Filled with information that can transform your station, you will get started on the right foot when you take this course. It includes 3 segments:

WHO’S YOUR AUDIENCE? | KNOWING YOUR LISTENER

Creating a Target Listener Profile helps you understand and know the audience that you spend time with every day at your radio station. It starts with the simple question, “Who are you trying to reach?” Find out more about the keys to knowing your audience.

THEATER OF THE MIND | CONNECTING WITH YOUR LISTENER

Once you know who your audience is, the next challenge is how to connect with them. Every song, every break, and every production piece needs to be a well-tuned orchestration of content that engages your audience and keeps them listening. 

BEHIND THE MICROPHONE | KEEPING YOUR LISTENER

The biggest challenge, however, is how to keep your listener engaged. This is accomplished by not just knowing what to do, but by understanding the why behind it. 

Together these lessons will help you take the next step toward building a great Christian radio station.