Becoming a Student of Your Listener | Creating Powerful Radio

This course contains 10 Lessons that touch on various aspects of your radio station. Filled with information that can transform your station, you will get started on the right foot when you take this course. It includes 3 segments:

WHO’S YOUR AUDIENCE? | KNOWING YOUR LISTENER

Creating a Target Listener Profile helps you understand and know the audience that you spend time with every day at your radio station. It starts with the simple question, “Who are you trying to reach?” Find out more about the keys to knowing your audience.

THEATER OF THE MIND | CONNECTING WITH YOUR LISTENER

Once you know who your audience is, the next challenge is how to connect with them. Every song, every break, and every production piece needs to be a well-tuned orchestration of content that engages your audience and keeps them listening.

BEHIND THE MICROPHONE | KEEPING YOUR LISTENER

The biggest challenge, however, is how to keep your listener engaged. This is accomplished by not just knowing what to do, but by understanding the why behind it.

Together these lessons will help you take the next step toward building a great Christian radio station.

Course Description

This program is designed to provide you with a complete overview of what it takes to have a great radio station. Learn the difference between good and great radio in this course.

CERTIFICATION

At the end of this course, you will receive a certificate of completion.

WHAT YOU CAN EXPECT

Hands-on, real-world content with proven success!
Information-packed practical training.
Course content designed to challenge you to think differently and incorporate concepts that are not “the way you’ve always done things.”
Practical study guides included in the lessons.
Testing included at the end of each segment that reinforces learning.

WHO CAN BENEFIT FROM THIS COURSE

This program is for beginners, those who want to take the next step, and seasoned professionals.

Course Curriculum

WHO'S YOUR AUDIENCE? | KNOWING YOUR LISTENER
THEATER OF THE MIND | CONNECTING WITH YOUR LISTENER
BEHIND THE MICROPHONE | KEEPING YOUR LISTENER

Instructors

KSBJ Team

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30-Day Money-Back Guarantee

Can you remember when you fell in love with the power of radio? You might have been a child listening to a radio station in your hometown, across the country, or even around the globe. Most of us in radio have at least one radio station, or personality, that we picture in our minds when we think about “great radio.”

So how do you create "great radio?" This overview takes you through the steps it takes to do just that. With three segments and 10 Lessons, you'll learn about:

Who's Your Audience? | Knowing Your Listener
Theater of the Mind | Connecting with Your Listener
Behind the Microphone | Keeping Your Listener

It's perfect for those just beginning their radio careers and those who want to take their station to the next level.