Course Curriculum

• What Wikipedia Can’t Tell You About Being a PD

  Being a Program Director has a lot of moving parts. It's not something you can simply google to understand what it takes to be effective at your job. This segment of our training focuses on the overarching duties of your job and gives you some helpful tips that will make you a Rockstar PD.

  • OVERVIEW | A Program Director’s “60 Hour Work Week”
  • The WHOW Factor | Understanding the Why and the How
  • Thinking Outside the Box | Inside vs. Outside Thinking
  • Creating Compelling Radio | 10 Things That Make A Difference
  • Quiz | What You Need to Know as a PD 16 questions15 min

• Listening to Your Listeners | Finding the Right Focus

  Communication is a two-way street. To be an effective communicator, you first need to know who you are communicating with. These lessons give you a foundation for knowing your audience and keeping them!

  • Finding the Right Focus | Creating Listener Profiles
  • Can You Hear Me Now? | Creating Loyal Listeners
  • The 7 P’s of Programming
  • Quiz | Finding the Right Focus 12 questions15 min

• Playing the Hits | The Simplest Ways to Make the Best Song Selections

  How your station sounds is part of your job as the Program Director. The "sound" includes all the songs that are played on your station as well as everything that is said or played between the songs. So, how do you find the right songs and, more importantly, how do you pick and play the hits?

  • Picking (And Playing) The Hits
  • Radio Station and Label Relationship | A Station’s Perspective
  • The Key to Unlocking the Secret Code | Deciphering Ratings and Research
  • Quiz | The Simplest Ways to Make the Best Song Selections 16 questions15 min

• Coaching Your Communicators | What the World Would Be Like if Coaching Didn't Exist

  Coaching your on-air talent is an important part of your role as Program Director. But what if you are part of the talent pool at your station? Discover how to coach your talent even if you're part of that pool.

  • Behind the Mic | Developing Christian Talent
  • Making The Songs Come Alive | Coaching Your Talent
  • First In . . . Last Out | “FILO”
  • Quiz | Coaching Your Communicators 12 questions15 min

• Bonus Segment and Final Review

  As we conclude this course, we added a bonus lesson and a final review of Programming 360º.

  • BONUS: Leveraging New Media On Your Station Preview
  • BONUS: 5 Resolutions for a New PD
  • Final Review | Programming 360º