Programming 360º | Things Your Boss Expects You to Know as a PD
A few decades ago at a Brad Burkhart Christian Media seminar, a paper was handed out detailing “A Program Directors 60-Hour Workweek.” Designed to be more than a list of what a PD ought to accomplish every seven days, it was meant to show that the work of a successful Program Director requires them to be engaged more than “9 to 5, Monday through Friday.” Initially, many of the fledgling PD’s in the room balked at the notion that they would have to be engaged outside of a ‘normal’ workweek. Today, all of us realize that 60-hours a week may be just the beginning, because a great PD is always listening, always planning, and always evaluating. For the winning programmer, it’s got to be an every day of the year proposition. Your job is going to be different every day, but just about every day you’ll need to concern yourself with the following:
- Playing the “hits”
- Coaching your communicators
- Listening to your listeners
- 360-degree management
- Leveraging new media
And those are just the highlights. Some days will find you concentrating on one of those things more than the others. There may be times when you’ll spend almost the entire day wishing you could work on the others more than the one that you seem to be “stuck” on. They’re all important, so how do you do them ALL well?
We are here to help. This program is designed to provide you with a complete full circle view of the things your boss expects you to know as a PD.
Maybe you’re a new PD or a seasoned veteran . . . this course is designed to help you think about things that you should be thinking about as a PD and strive for you and your station to be not just good but GREAT!
Course Description
This program is designed to provide you with a complete, full-circle view of the things your boss expects you to know as a PD. It will help you determine your priorities, define your job description, and help you lead your team well. You will be challenged to not settle for good but push on toward what will make you GREAT!
CERTIFICATION
At the end of this course, you will receive a certificate of completion.
- Hands-on, real-world content with proven success!
- Information-packed practical training.
- Course content designed to challenge you to think differently and incorporate concepts that are not “the way you’ve always done things.”
- Practical study guides included in the lessons.
- Testing included at the end of each segment that reinforces learning.
WHO CAN BENEFIT FROM THIS COURSE
This program is for beginners, those who want to take the next step, and seasoned professionals.
Course Curriculum
What Wikipedia Can’t Tell You About Being a PD
Being a Program Director has a lot of moving parts. It's not something you can simply google to understand what it takes to be effective at your job. This segment of our training focuses on the overarching duties of your job and gives you some helpful tips that will make you a Rockstar PD.
Listening to Your Listeners | Finding the Right Focus
Communication is a two-way street. To be an effective communicator, you first need to know who you are communicating with. These lessons give you a foundation for knowing your audience and keeping them!
Playing the Hits | The Simplest Ways to Make the Best Song Selections
How your station sounds is part of your job as the Program Director. The "sound" includes all the songs that are played on your station as well as everything that is said or played between the songs. So, how do you find the right songs and, more importantly, how do you pick and play the hits?
Coaching Your Communicators | What the World Would Be Like if Coaching Didn't Exist
Coaching your on-air talent is an important part of your role as Program Director. But what if you are part of the talent pool at your station? Discover how to coach your talent even if you're part of that pool.
Bonus Segment and Final Review
As we conclude this course, we added a bonus lesson and a final review of Programming 360º.
Instructors
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