Fundraising | The Secrets to Reaching Your Goals

In 1982 hairstyles were big, the first CD player was sold in Japan, and KSBJ went on the air. When we started the station, we adopted our Fundraising model from other existing Christian stations at that time. Fundraising was traditionally 3-5 days long in those days and considered a “once a year” event.

But, times have changed . . . and so has Fundraising! Today, fundraising is not a 5 day event, but a 12-month opportunity to share with your listeners the stories that have resulted from the past year and cast a vision for what their partnership with you through their financial gifts can accomplish in the coming year.

So, how do you do this? How do you make an on-air experience that is professional, entertaining, and transformational so that your listeners are engaged even if they don’t give to your station?

Throughout this module, we will help you think differently about fundraising and give you new tools to make your goals. We will talk about:

• Learning to identify different types of donors and talk to them effectively
• Creating Compelling Content
• How to Plan Effectively with a Detailed Countdown Calendar
• Goalsetting
• Volunteer Checklist
• What Happens After Your Fundraiser

PLUS, we will tell you about something exciting that is sweeping the air-waves of listener-supported Christian radio that can make a dramatic difference to your listeners AND your staff at the same time.